REACH Labs is an Austin-based extension of the NAR REACH accelerator that gives ABoR members a seat at the table in discovering emerging technologies for the real estate industry. From participating in live Innovation Showcase pitch events to scouting for leads as an ABoR Tech Ambassador to exploring possible benefits or investments for your business, REACH Labs is a gateway to the entrepreneurial innovation happening in Austin's backyard and beyond. REACH Labs is a local extension of the National Association of REALTORS® REACH program. In 2021, ABoR was chosen by NAR as one of four REALTOR® associations across the U.S. to develop and pilot a local extension of NAR REACH.

The REACH Labs Innovation Showcase series gives you a seat at the table in discovering emerging industry technologies and can't-miss strategies for a thriving career and business. You’ll hear rapid-fire pitches from three emerging tech companies and give live, in-the-moment feedback on each pitch. After the event, you’ll have the opportunity to follow up with each company to ask questions, request more information, schedule a meeting, and more.

After attending an Innovation Showcase event, you can use our REACH Labs Connection Dashboard to provide feedback, get more information, and request a meeting for potential partnership or investment opportunities.

• From participating in live Innovation Showcase pitch events, to scouting for leads as an ABoR Tech Ambassador, to exploring possible benefits or investments for your business, REACH Labs is your gateway to the entrepreneurial innovation happening in Austin's backyard and beyond.
• Take a seat at the table in discovering emerging technologies for the real estate industry.
• Provide feedback that helps emerging real estate technologies and startups develop agent-friendly products and tools.

• REACH Labs connects you with nearly 20,000 real estate professionals across Central Texas – a rapidly evolving hub for tech innovation and growth.
• Our Innovation Showcase series gives you the opportunity to get live, in-the-moment feedback on your pitch presentation, then continue the conversation 1:1 with attendees through our REACH Labs Connection Dashboard.
• Take advantage of our REACH Labs Connection Dashboard to coordinate follow-up calls for new customers and perhaps potential investors. ABoR members can provide feedback and insights to widen your audience.
• Introductions can be made on a large scale and have the potential of expanding to a national REALTOR® audience that is more than 1.5 million members strong.
• Keep the conversation going and stay in front of 20,000 ABoR members all year long by becoming an ABoR Affiliate member.

• Represent ABoR as a scout for emerging real estate technologies and tools. Help bring cutting-edge technologies and solutions to our members through our Startup Referral Form.
• Connect Austin real estate professionals with the growing tech startup community right here in our backyard.
• Help vet and select the pitch participants for upcoming Innovation Showcase events.
• Get FREE registration to our quarterly Innovation Showcase events.

Apply to be a Tech Ambassador here!

All you have to do is keep your eyes open for great tech and, when you find it, fill out a short form to send it our way. We will give you the training to identify a great startup and the tools to easily refer it to our attention for further review. Apply to be a Tech Ambassador here!

Absolutely! Anyone can refer a startup company through our referral form.

In addition to our ABoR Tech Ambassadors, we're actively conducting outreach to local incubators, universities, chambers of commerce, and more to encourage startup pitch applications. For more information about REACH Labs, email Christine Wren at cwren@abor.com.

NAR REACH is a real estate industry growth accelerator created by Second Century Ventures, a global technology fund backed by NAR. NAR REACH leverages over 100 worldwide bilateral partnerships in 85 countries and an unparalleled network of executives within the commercial and residential real estate marketplaces. For more information, visit NAR-REACH.com.