Media Kit

We are on a mission to foster the most engaged and professional REALTORS® in the nation by delivering the knowledge, connections, and intelligence members need to succeed on their own terms.

A nonprofit organization serving over 18,000 real estate professionals, ABoR has served the needs of Austin REALTORS® and homebuyers, sellers, and renters for nearly a century. ABoR operates a regional MLS, Unlock MLS, the most comprehensive resource for marketplace data in Central Texas. In addition to providing first-rate education and certified REALTOR® designations, ABoR also operates a 501(c)3 charitable nonprofit, the ABoR Foundation.

Key Industry Terms

• Unlock Multiple Listing Service (MLS): At its core, the MLS is an agreement among REALTORS® to cooperate and share information to benefit clients.
• National Association of REALTORS® (NAR): The national trade association representing 1.3 million REALTORS®.
• Texas REALTORS®: The state association representing more than 125,000 REALTORS®.
• Texas Real Estate Commission (TREC): The state real estate licensing entity.
• Texas REALTORS® Political Action Committee (TREPAC): The largest political action committee in the state of Texas.

What is the Unlock MLS?

Members of ABoR leverage powerful data from our Multiple Listing Service (MLS) to stay on top of listings and close deals. The Unlock MLS uses accurate, timely, and comprehensive data to deliver an orderly marketplace for subscribers. Our members know that Unlock is the place to find what’s on the market in Central Texas.

What is a REALTOR®?

Holding a real estate agent's or real estate broker's license does not make someone a REALTOR®. To earn that distinction, a professional must abide by the strict REALTOR® Code of Ethics, which was adopted before the implementation of broad-based licensing requirements. The Code of Ethics establishes a standard of behavioral expectations that exceed legal requirements, ensuring that REALTORS® honor and respect clients' interests.

Many consumers see the REALTOR® designation as a signal that they are working with someone committed to professional enrichment and integrity. By teaming up with a qualified REALTOR®, we know Central Texans can find the home of their dreams.

What is the ABoR Foundation?

The Austin Board of REALTORS® (ABoR) Foundation connects the philanthropic passion of Central Texas REALTORS® to worthy local causes related to housing, education, and disaster relief. As a mechanism for real estate professionals to donate their time, talent, and resources to charitable outlets, the ABoR Foundation helps impact, sustain, and support the Austin-area community.